Featured

Let’s talk about writing with emotion

Skim brief. Facebook. Read comments and look at pictures. Read brief. Read website. Google things that make you feel something. Put on headphones. Turn on music. Turn off music. Walk around. Repeat.

That’s my ritual.

I do that before I write copy because when I sit down to write, I need to get into the right space inside my head. Writing compelling, emotional, motivating, donor centred copy is not as simple as following a formula. And it’s even more challenging when you’re writing online.

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Event Coverage – NTC & AFP International

Nonprofit Technology Conference (NTC)

This year, Laisie had the opportunity to attend the 2012 Nonprofit Technology Conference (NTC) hosted by NTEN in San Francisco, California. For the fourth year in a row, it was a sold out conference! The folks behind NTC truly embraced technology by integrating it into every aspect of the event from QR codes, customized hashtags for each session, collaborative notes, all the way to livestreaming sessions for online conference participants. It was really just an amazing experience. What really stood out at this conference were hot topics such as mobile strategy and data measurement and data visualization (which may or may not involve drawing on napkins) to solve complex problems!

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President’s Message – April 2012

With limited resources in the nonprofit sector, how do we keep up with best practice and maintain excellence as fundraising practitioners. Quite simply: by finding cost effective learning opportunities at online and offline conferences.

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Featured Profile – Ronald Forbes, former President & CEO of the Juvenile Diabetes Research Foundation Canada

Ronald Forbes is the former President & CEO of the Juvenile Diabetes Research Foundation Canada. His leadership at JDRF resulted in a fourfold increase in revenues, higher profile in the industry and recognition by the Federal Government at the highest levels. He is listed in the Who’s Who of Canada.

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Excellence in Integrated Fundraising: A complimentary two-part webinar for fundraisers

Join Michael Johnston of hjc, Allison Porter of Avalon Consulting, and Mike Rogers of Convio for 2 complimentary webinars on March 29th and find out how your organization can tap into the Integrated Fundraising future.

Using groundbreaking data from a hot-off-the-press cross border benchmark study of Canadian and American charitable organizations and supplementing that with unique integrated fundraising case studies from around the world, we’ll talk you through the new do’s and don’ts of integrated fundraising.

REGISTER NOW »