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Let Data Lead the Way

For most of us, January is about creating overly ambitious New Year’s Resolutions and then quickly realizing how unrealistic they were in the first place.
But now it’s February! Your holiday campaigns are all wrapped up and at this point you’ve (hopefully) had some time to analyze your 2014 marketing, communications, and fundraising results. What strategies worked? Which tactics should you do more of this year? What are you confident that will you never, ever try again?
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posted on Feb 03 No comments yet

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President’s Message

“Being better at what we do.” How’s that for a trend to follow in 2015. I think it’s the rise of better management tools and techniques that will make the biggest impact in 2015. Whether it’s the balanced score card, strategy map, journey mapping or whatever approach we’ve brought across from the commercial sector, it means we are finally getting done to the hard work of connecting the dots in our organizations. It’s not about kicking another direct mail piece out of the donor but having a thoughtful journey map and back end to truly love, keep and nurture the donors we find.
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posted on Feb 03 No comments yet

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President’s Message

We know events matter in fundraising. Our studies of generational giving in three countries shows that across all generations, people participate in events or give to those who participate in events. Whether it’s Gen Y, Gen X, Boomers or Matures, events are central to supporting charities. But we’ve done one thing to events that is now unacceptable: placing them in their own event silo with very little connection to other areas of giving or engagement.
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posted on Nov 18 No comments yet

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This Year in Peer-to-Peer: Five Great Things

There are lots of elements that make up a great peer-to-peer fundraising campaign, and this year, the good people in the non-profit sector have pulled out all the stops. Here’s my top five round up of all things peer-to-peer, including a few things that are close to my heart.
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posted on Nov 18 No comments yet

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President’s Message

I’ve just got back from the best fundraising conference in the world and it was wonderful, exhausting, frustrating (just on some ideas I thought daft!), and so, so rewarding. It’s why I volunteer as a Resource Alliance board member, chair of Fundraising Online, and masterclass and workshop volunteer. What can I say? I bleed IFC! Read More →

posted on Oct 23 1 comment so far

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