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Segmentation Ideas for Year-End Online Fundraising Campaigns

It’s that time of year again – American Thanksgiving, holiday decorating, and endless shopping deals.

While most of the world is ramping up for Black Friday, nonprofits are gearing up for year-end fundraising. As our metrics show, the majority of fundraising revenue for the year will be made during these last two months – and – having a plan is crucial for success. You’ve probably already prepared a killer year-end plan, but we thought we would share a few powerful segmentation ideas to boost your upcoming email appeals. Read More →

posted on Nov 22 No comments yet

5 Social Media Tips for Your #GivingTuesday Campaign

#GivingTuesday is just around the corner, however, there is still plenty of time for you to make a big impact. One of the simplest ways to get involved is to use your social media presence. Social media is a key driver of traffic and donations to your #GivingTuesday campaign. It allows you to not only connect with current and past donors, but also with followers and other users. We’ve put together some top tips for you to consider to boost your visibility and help move your supporters to donate and share your campaign. Read More →

posted on Nov 22 No comments yet

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Meet The Team: Hilary Grunewald

This month we are focusing on our team in the USA! Hilary Grunewald is a Fundraising Consultant and heads up Operations south of the border.

1. What makes hjc unique as an agency?
We’re fundraisers first! Many of us worked for nonprofit organizations, so we understanding the importance of providing the highest value for every dollar our clients spend with us. We are also a full service agency that can take a campaign from conception to implementation to post launch.
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posted on Nov 30 No comments yet

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Can a Bean Counter Save Lives?

A CFO’s perspective on the cost of fundraising

I’m taking some time to reflect on my many years of service as a Chief Financial Officer (CFO) of charities at home and abroad. On reflection, it seems that the never ending question of how much a charity can or should spend on fundraising is still begging for an answer.

What I believe is central to understanding the issue, are the questions of what is driving our decision on whether or how much to spend on fundraising.
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posted on Nov 10 No comments yet

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hjc Wins Blackbaud’s 2015 Solution Provider of the Year Award

hjc, has been named the 2015 Solution Provider of the Year for a second year in a row by Blackbaud, Inc, the leading provider of software and services for the global philanthropic community.
hjc was presented the award at Blackbaud’s 2015 Partner Summit, the company’s annual gathering of more than 50 partners who provide applications and solutions that extend Blackbaud product functionality in new ways.

This is our 24th year helping nonprofit clients find and implement the best technology solutions,” said Michael Johnston, president and founder of hjc. “As a proven Blackbaud partner, we have the veteran ability to fully unlock the power of Blackbaud tools for our clients and make them successful. We continue to be impressed by Blackbaud’s determination to bring a fully integrated platform to the nonprofit sector by leveraging the efficiency of the cloud.”
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posted on Nov 04 No comments yet

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