Whether it’s a friend, family member, or even the Gap after your last purchase, there is nothing that stands out in your inbox more than communications that are tailored to you.
This theory applies tenfold when the correspondence is coming from a charity, who must be very mindful of ensuring that each of their communications caters to the specific audience they’re targeting. After all, a charity’s email list is their key to building relationships, retaining their constituents, and getting donations.
Here at hjc, we have been supporting American Heart Association (AHA) with their email deployment, working with them to tailor both content and imagery for up to eight different audiences, which range from non-supports, donors, to advocates.
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